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The Fall of Advertising and the Rise of PR book

The Fall of Advertising and the Rise of PR. Al Ries, Laura Ries

The Fall of Advertising and the Rise of PR


The.Fall.of.Advertising.and.the.Rise.of.PR.pdf
ISBN: 0060081988,9780060516581 | 320 pages | 8 Mb


Download The Fall of Advertising and the Rise of PR



The Fall of Advertising and the Rise of PR Al Ries, Laura Ries
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The Fall of Advertising and the Rise of PR by Al Ries & Laura Ries. Always one for controversy, Al's book, The Fall of Advertising & the Rise of PR, has generated enormous interest in the marketing community. Then, in 2002, brand evangelists Al Ries and Laura Ries narrated 'The Fall of Advertising and the Rise of PR'. Al Ries and Laura Ries' analysis of what advertising can do in the 2000′s, and what it can't. In 2002, All Rise – the marketing professional and his daughter Laura Ries wrote the book “The fall of advertising and the rise of PR”. €The media—stenographers to power.” Amy Goodman. That was what “The Fall of Advertising and the. Have you ever read a book about your industry that left you feeling incredibly stoked to be a part of it? In today's highly competitive marketing communications environment, some soothsayers claim it is now “The Fall of Advertising and the Rise of Public Relations” (Ries and Ries, 2002). Read “The Fall of Advertising and the Rise of PR” by Al and Laura Ries, and you'll learn that many of the top award-winning campaigns of the past two decades actually harmed the clients' brands or sales. When we wrote the book, "The Fall of Advertising and the Rise of PR," we asked ourselves who might be the enemy of such a book. For Members Only Laura Ries is the author of multiple books on branding and PR including 22 Immutable Laws of Branding, 11 Immutable Laws of Internet.

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